Debuting in January 1996, this unique information update service now reaches approximately 300,000 health care professionals.
Survey after survey indicates health care professionals’ number one information need is to stay up to date with the literature, while their primary problem is information overload. The Web has only exacerbated the amount of information inundating health care professionals. MedInfoNOW has been designed to address this principal information need and problem of health care professionals.
The service provides updates of two world-class databases, Doody’s database of books and software and the Medline® database of journal article citations and abstracts. Doody’s database is the Web’s most comprehensive database of book and software titles in the health sciences. Medline® is the best-known and most well-established database of the medical journal literature.
Subscribers are able to establish personal profiles indicating their specialty areas of interest in the book literature and their topical areas of interest in the journal literature. Personal profiles determine the content of each user's Weekly Literature Update, sent to them by e-mail and also incorporated into their own personal Web page at the MedInfoNOW site.
The Weekly Literature Update provides live links to the new book and journal article content posted at the Web site. At the Web site, subscribers can search the entire database of 70,000 in-print book and software titles. Subscribers can also e-mail information about any title in the database directly to colleagues and order book and software titles they are interested in through seamless links to two leading Internet booksellers.
Subscribers can also gain access to the last 52 weeks of articles added to the Medline® database, searchable by highly specific topics, by publication date or timeframe, by type or article, or by journal. In addition, when subscribers are reading the abstract of an article, they are one link away from reaching a gateway to obtain the online version of the article. The popular "e-mail a colleague" feature allows subscribers to e-mail an article's citation and abstract to a colleague.
All components of the MedInfonOW service are available to healthcare professionals for a free 30-day trial.